Despite being a long-established local favourite, the pastry shop had never claimed its Google Business Profile.
That meant no control over its appearance, no ability to update or manage key information, and no strategic use of one of the most powerful local search tools.
The result? Missed opportunities and an invisible footprint in local search.
We stepped in with a focused set of improvements:
This wasn’t a reinvention, just a recalibration. The shop already had the product and customer trust. Its Google presence now reflected the quality people experienced in person.
Several months after the updates, the latest month showed substantial year-over-year growth:
Rather than a complex campaign, the work focused on the fundamentals: claiming and verifying the profile, completing its information and presenting the business through professional visuals.
