Last Updated: 30 June 2025
STRETCH EOOD (trading as “MappedUP”, Bulgarian UIC 205132463) operates the MappedUP platform. Throughout these Terms, “MappedUP”, “we”, “us” or “our” refers to STRETCH EOOD acting under that trade name.
1 Definitions
Service — mappedup.io site, app.mappedup.io dashboard, APIs & PWA
User Content — data you input (reviews, posts, messages)
Customer Data — GBP data processed on your behalf
2 Agreement & Eligibility
Using the Service or clicking Connect with Google forms a contract with STRETCH EOOD. The Service is not directed to individuals under 16; you represent that all end‑users are 16 +. In addition, you must be ≥ 18 and authorised to manage any GBP you connect.
You must comply with all applicable Google Business Profile Terms and policies.
3 Licence & IP
We own the Service and all IP. We grant you a limited, non-exclusive, revocable, non-transferable licence to use it. You grant us a licence to process your User Content solely to operate the Service.
4 Acceptable Use
No unlawful, deceptive, infringing or spam content. No scraping, reverse-engineering, reselling or bypassing rate limits. We don’t perform bulk unattended edits. Reads/syncs may occur in the background to surface user-facing features (e.g., dashboards, alerts) but we don’t make changes to your GBP without your explicit action. Do not imply Google endorsement.
4A Google Business Profile — Third-Party Disclosure
• Google Business Profile is a Google service provided at no charge. Our fees are for MappedUP’s management tools and services only.
• You remain the owner/manager of your Business Profile at all times.
• We report GBP metrics separately from non-Google data and do not compare or share one customer’s GBP-specific data with other customers.
• You can revoke our access any time: myaccount.google.com/permissions (Google Account → Security → Third-party access).
• Learn more about working with third parties to manage your Business Profile (official Google guidance).
5 Google OAuth & Transparency
Scope business.manage only. An in‑app activity log shows all changes you make to GBP. You may revoke OAuth at any time; if you do, all related refresh tokens and any cached GBP resource data will be deleted within seven (7) days.
Notification of User‑Initiated Changes. All edits to a Google Business Profile carried out via MappedUP are initiated by the signed‑in user. In compliance with Google Business Profile API transparency requirements, MappedUP will email and display an in‑app notification to the Workspace Owner within forty‑eight (48) hours after each such user‑initiated change.
6 Plans, Fees & Taxes
Pricing at /pricing. Subscriptions auto-renew until cancelled. Fees exclude VAT. Late payment > 14 days → 1 %/month interest. Refunds only as required by law or specific guarantee.
7 Beta & AI Features
Provided “as is”; you remain responsible for final content you publish. AI suggestions are probabilistic; you must verify accuracy and compliance before publishing. AI‑generated review responses are provided strictly as draft suggestions; a human user must click “Publish” to post them to Google.
8 Termination & Off-boarding
9 Service Levels & Support
Uptime target 99 %. Planned maintenance ≥ 48 h notice. Support via support@mappedup.io (1-business-day SLA).
10 Audit Co-operation
Google may audit GBP API usage. We will provide anonymised logs or a demo workspace within 7 days of request.
11 Export-Control & Sanctions
You confirm you are not subject to EU, US or UN sanctions and will not use the Service in embargoed countries or for prohibited end-uses.
12 Force Majeure
Neither party liable for delays caused by events beyond reasonable control (e.g., datacentre fire, war, pandemic).
13 Disclaimers
Service provided “as-is / as-available.” No guarantee of search-ranking improvements. Third-party outages (Google, Xano, Cloudflare) are outside our control.
14 Governing Law & Disputes
This Agreement is governed by Bulgarian law. Disputes resolved exclusively in the competent courts of Varna, Bulgaria. EU consumers may use the EU ODR platform (ec.europa.eu/consumers/odr).
15 Limitation of Liability
Our aggregate liability is limited to the greater of €100 or the total fees you paid us in the preceding 3 months. No liability for indirect or consequential damages, lost profits, loss of data or reputational harm, except where such limitation is prohibited by law.
16 Indemnity
You will indemnify and hold harmless STRETCH EOOD (trading as “MappedUP”) and its affiliates against third-party claims arising from your unlawful use of the Service, User Content, or breach of these Terms or law.
17 Notices
Legal notices → legal@mappedup.io (deemed received 24 h). Security or abuse reports → security@mappedup.io. We send notices to the workspace-owner e-mail.
18 Assignment
You may not assign this Agreement without our written consent. We may assign it in connection with a merger, acquisition or sale of assets, with notice to you; however, if the transaction involves transferring any personal data obtained via Google API Services, we will first obtain your explicit consent as required by Google’s API User Data Policy.
19 Entire Agreement & Hierarchy
Order Form (if any) > DPA (available on request) > these Terms > ancillary policies. This Agreement supersedes all prior understandings.
20 Changes to Terms
We may amend Terms with 15 days’ e-mail notice (or sooner if required by law). Continued use after the effective date constitutes acceptance. If you object, stop using the Service before the new Terms take effect.
© 2025 MappedUP · legal@mappedup.io · ul. “Bratya Tedeski” 7, 9000 Varna, Bulgaria